It’s Here! And it Needs to be Promoted…

I thought I would check in with y’all since I am so overloaded currently, that even pretending to write about my far-distant freak show past would be a useless exercise, so instead, I shall bring everyone up to date.

My alter-ego’s first book was released yesterday! Yee-ha! I have been a very well-behaved modern author, and have been booking and following through on a virtual blog tour promo schedule. There are giveaways, excerpts, thought-provoking (one can only hope) posts, interviews and such to deal with on a daily basis over the next few weeks. Once that concludes, than the stand alone comes out a little earlier than I originally thought: June 11th. This means another round of promo events. Then in August, the print version of the anthology comes out – more promos. September? Why that’s when the second book comes out. Hopefully, as suggested recently by the publisher, I will have turned in the first of my three-book series, so that an excerpt can be included in the back. Hmmmm…I sense a pattern here.

Many writers have lamented the fact that they have to be their own marketing gurus. It’s not that you don’t get support from your publisher, but that support can vary massively, depending on the publisher’s muscle. Translated: cash flow. I feel very fortunate with my marketing person and the publisher.  They take their business very seriously, and have been successful at it, when many others in the relatively new erotica genre have failed. My direct contact is communicative, creative and very involved. They have offered me multiple opportunities to get my name out there: writing articles, peer reviews, chat groups and so on. They’ve provided me with free review copies, in addition to the lists they already send out to. But they also have anywhere from 4 -8 new releases EVERY week, some are anthologies, so to think they are spending all of their energy on one book from an untried author is – as my boss at work would say – crack-smoking madness.

It’s here, and it needs to be promoted. It’s also my baby, my responsibility. Which means that every day I’m not taking advantage of the opportunity presented to me currently, is another day I’m slapping another writer trying to get their work out there in the face. In the interest of not slapping any of my wonderful writer compatriots in the face, I want to assure you that I have been staying on top of it. Of course, that means other things suffer. Like my writing.

The time and energy to keep up with writing my memoir pieces at this blog – which are for my soul, no less – has been greatly compromised. So has the writing time I need to put in to the first book in the series my new editor said she was very interested in, and would recommend to the publisher. That cannot be neglected. So now, even at this small level, all of this gives me a glimpse into a full-time writer’s future. It’s not unexpected. I figured it would be like this. Figuring and living are two very different things though.

Other little realizations: I still want to do this. I’m absolutely okay with climbing on to the writer hamster wheel. Also – writing guest blog posts and answering interview questions is helping me to think on my feet more. Writing under pressure and deadline is helping me to keep the writing flowing better. I am becoming –  I feel anyway – a well-oiled machine. Is this good? I think so. It beats sitting around wondering what to write about, and maybe getting a page or two down, or a couple random ideas, and then deciding I hate it later on. The other day I scheduled seven hours of writing on the new book, and gave myself a 5,000 word goal. I felt I was over-reaching a little, but I am feeling the pressure to get these guys out there – they are all going to be between 30-40,000 words each – so I need to quit screwing around. Once I set my mind to it – I hit 5,200 words in the allotted time. I even liked most of the words afterwards.

Speaking of which, I have another 5,000 word goal today. And of course, another promo blog post to do for the new baby…

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Startling Frank Confessions Pt. 2: Or How I Hope to Someday Make a Living as a Writer

I think that title was long enough – I’m done writing for now. Ha!

The purpose of this post is to answer a few questions that have been posed to me regarding pen names, writing erotica, and the big question all writers ask themselves: will I ever be able to make my living as a writer? Really? Especially if what we’re talking about is creative, or artistic writing.  This is opposed to writing ad copy, articles, press releases, technical writing and all other legitimate forms of non-creative writing. It’s not that people ( and I have been one of those people) writing ad copy or articles are not creative writers, but that they are generating written copy based on the needs of the venue; i.e. magazine, client, newspaper, website, etc. It’s not the same.

When you write a short story, novel, poem – you are creating something that did not exist before you as the artist made it come alive. When I quit public relations and writing for newspapers, it was because I wanted to focus my writing energies on creating as a writer. Carol Deminski (http://cdeminski.wordpress.com/2011/10/13/time-to-write-a-rant/) is a blogger/writer I follow, and the questions she posed to me in the comment section of my last blog, and the questions I have had from friends and writers, have inspired me to give you a brief history of my writing  journey up to this point.

After I began writing creatively again – which was post music business, post P.R. and post ghost writing someone else’s memoir – my writing was sporadic and shaky, at best. I fumbled around with the beginnings of some novels, and then put them aside. I began to focus on short stories, my own possible memoirs about the music business, and the occasional poem. There were snippets in there of light and possibility. There were also large chunks of garbage and drivel. I could probably do another entire post – or book – about the whys and wherefores, but the reality was that I was practicing. I was learning. I took some classes, went back to college for a bit, started a writing group; I was finding my voice as a writer.

In the middle of finding that voice, I discovered I was just as eclectic (or schizophrenic, take your choice) as a writer, as I was when I was in music. I love a lot of different genres, both as a reader and a writer. But because the realities of marketing yourself as a writer, and whatever book you are promoting, precludes mash-ups of genres, it’s better to be identified as a writer (at least the name you’ve attached to it) with a particular genre. So even though I read – and write – literary, memoir, sci-fi, horror, fantasy, romance, paranormal romance and erotica – my one name can’t be all things to all people. Seriously – the Pulitzer people are not going to be awarding prizes to a writer that is known for kinky vampire romance sagas. At least maybe not this year.

Which brings me to the next point: can creative writers make a living anymore if they’re not with the Big Six, or one of the top chosen few that are bestsellers with film options and all of that? Carol commented that short story writers have a particularly difficult time, and she gave an example of someone who did win the Pulitzer, wondering if they were able to survive financially. I suppose we could get into another discussion regarding the differences between literary and commercial fiction – but I don’t want to get anymore off-kilter in this post than I already have. My opinion is that you are creatively writing in either mode, but the difference lies in the writing style and voice. Hence, why Wren Andre as kinky vamp writer and Wren Andre as literary short story writer might twist people’s brains too much.

But I believe we can make a living. I spoke briefly in my last post about how I was using a pen name to write erotica, and had made a few bucks by selling them on Amazon through Kindle self-publishing. The technical aspects of it alone were very uncreative and very non-writerly, almost putting the kibosh on the whole enterprise. But I persevered, and have had some startling (in my opinion) results.

The idea was that I would invent a persona for this type of writing, and she would have her own blog and twitter account. However, she has really no platform at all, and no one has ever heard of her, hence me not holding out hope for much more than that Starbuck’s latte in reward for my efforts. The first title went up the end of August, and I sold 9 copies in about 10 days. I think 2 of those were me and my hubby, and 1 was a friend I had confessed to. So 6 copies purchased by complete strangers from an unknown author. Most of those are being sold at a 70% royalty rate, and at $2.99 a copy, I end up with a clean $2.04 per copy. In 35% royalty territories (Kindle explains the breakdown), I get about a buck.

September saw me add another title, and my sales were a little over a copy a day. At least 75% are at the 70% royalty rate. I added 2  more titles in October, one as an experiment – a shorter story for only .99 cents – and I broke over a 100 copies total a few days ago. With the 4 titles, my sales are now averaging 3 to 4 a day. Not bad for someone who has never existed before August of this year. I am giving these stats not to brag, but to shout out to all my fellow authors out there – ANYONE can do this. Be warned though: sex sells, so other self-pubbed efforts will likely not take off as well initially. Like all the gurus say, you still have to market yourself and do all the work – including making sure there are proper edits, appealing cover, blablabla.

But it is possible with the right effort. Staying on course in all that you do will definitely pay off in the long run. I saw a graph recently from Amazon that showed the striking rise of e-book sales in just the last 3 years – it was astonishing. There is no longer any doubt that e-publishing is a viable and exciting new way for authors to be seen. Check out this link from one of my favorite romance blogs: Smart Bitches, Trashy Books:http://www.smartbitchestrashybooks.com/index.php/weblog/comments/what-ever-happened-to-shanna-swendson/#com It revolves around what ever happened to a romance author whose final book in her series was turned down by the publisher. Yet, she had plenty of readers and fans who were dying to read it. So why not self-publish? Read the comments section – of particular interest are the responses from the author herself and other  traditionally published authors, particularly P.N. Elrod. What an eye-opener. I am more excited than ever to take my writing destiny in my own hands, and while I will still send out stuff to traditional sources, I no longer feel held prisoner by them.

As a final comment on the erotica, I was first introduced to the concept of a “real” writer seriously handling that genre through Anne Rice’s Erotic Adventures of Sleeping Beauty, which she wrote under the pen name of A.N. Roquelaure. That lead to my discovery of Anais Nin and other women writers who had written quality erotica that some considered literary. So, even though I may be a smut peddler, I am taking it seriously to the extent that I care about the quality of the writing. Special side benefit:I am getting an amazing amount of writing done, and it is helping my craft! Yay! Since I am taking it seriously as a story writer ( not just throwing in gratuitous sex scenes) I am giving myself continuous exercises in character development, story arc, plot points and creativity.

Keep on keeping on to all the writers out there – we are no longer just limited to waiting for that stamp of approval from the Big Six, or a handful of literary presses and boutique presses. Let your readers decide.